Greater Copy

EDUCATION COPYWRITING AND STRATEGY

Your students thrive. Let the world know why.

Clear, strategic copy that helps schools and educational agencies communicate their expertise and the difference they make for their students.

Get great copySee my work

You do work that matters. You make a difference every day.

But does your audience know?

  • They don't know what makes you different.
  • They don't know how you get results.
  • They don't know how your methodology works.
  • They don't know why your approach is right for them.

You need more than good copy. You need someone who understands the work behind it.

That's where Greater Copy comes in.

I understand education from the inside. I help you explain what you do, how you do it, and what makes you different.

FEATURED PROJECTS

  • Tri-fold brochure spread written for Katz RealtyView project

    Brochure

    Client
    Katz Realty
    Project
    A tri-fold brochure distributed at assisted living facilities in Staten Island, reaching seniors and their families as they consider moving into assisted living and selling their homes.
    Goal
    To build trust quickly, communicate the company's expertise and encourage readers to reach out.
    Strategy
    I centered the messaging around the emotions involved when selling a long-time home. The messaging emphasizes empathy, clarity, and guidance while reinforcing Katz Realty's experience helping Staten Island homeowners navigate this unique stage of life.
  • Homepage copy and wireframe written for Solomon Schlafrig & Co, Insurance BrokersView project

    Homepage

    Client
    Solomon Schlafrig & Co, Insurance Brokers
    Project
    Homepage copy and wireframe that reflects their expertise and experience.
    Goal
    To position SS & Co as a brokerage that handles every part of the insurance process for the client.
    Strategy
    The messaging focuses on clarity, confidence, and personal service, while guiding visitors to contact SS & Co for a quote.
  • Feature article spread titled Set expectations for better behaviorView project

    Blog post

    Title
    Set expectations for better behavior
    Excerpt
    “As parents, we see our children's behavior as a personal reflection. Parenting interactions feel highly personal, making for stronger emotions. It is harder to plan ahead and clearly state expectations when we just. want. them. to. behave!”
  • Print advertisement written for Solomon Schlafrig & Co, Insurance Brokers
    View project

    Ad campaign

    Client
    Solomon Schlafrig & Co, Insurance Brokers
    Project
    Advertising campaign
  • Welcome email sequence written for Cradlesitters
    View project

    Email sequence

    Client
    Cradlesitters
    Project
    Email sequence, site map, and inner web page

Ready to turn your next project into something great?

Get great copy

SERVICES

  • Websites

    Show your audience who you are and what you do, and why they should take the next step.

  • Brochures

    Put your services, programs, and differentiators into a brochure worth taking home.

  • Case studies

    Show your audience the difference you make with a real success story.

  • Email sequence

    Build relationships with current and prospective families and donors through strategic email.

  • Ad campaigns

    Promote your mission or fundraiser and inspire your audience to take action.

WHAT MAKES GREATER COPY GREAT?

  1. Education expertise

    Years of educational experience give me a firsthand understanding of how schools and educational agencies operate, and what families need to hear.

  2. Conversion-focused training

    Professional copywriting and marketing training means that I write with the goal of moving readers toward action.

  3. Human-centered messaging

    I focus on what your audience needs to hear, creating copy that feels relevant, clear, and genuinely helpful.

  4. Pleasant work experience

    My process is straightforward and collaborative, making projects run smoothly.

HI, GLAD TO MEET YOU!

I'm Surie Schlafrig.

Instructional coach, former teacher and IEP coordinator, and education copywriter.

After a decade as a teacher, instructional coach, IEP coordinator, and school secretary, I understand the work you do because I've been part of it. I combine that insider perspective with marketing training through CopyTribe to help you communicate what makes your work different. The result is copy that sounds like you, speaks to your audience, and gets your value across.

CopyTribe certificate of completion awarded to Surie Schlafrig

What clients say

  • “Surie is pleasant, reliable, and smart. She gets work done quickly and perfectly. Her understanding of the educational field is unparalleled.”

    Toby

    Mount Resources

  • “The brochure reflects thorough research into our business and client voice.”

    Leah

    Katz Realty

  • “I appreciate your honest and smart input. You were easy to work with, with a fast turnaround.”

    Aron

    Solomon Schlafrig & Co, Insurance Brokers

YOU DO WORK THAT MATTERS.

Make sure the right people know it.

Let's put your expertise, approach, and impact into words that speak to the people you serve. Let's get your message out there for the world to hear!

surie@greatercopy.com